Social Media…A great Tool for Business Growth

The world has indeed become a global village. All thanks to technology and most importantly social media. So, how do we leverage on this to grow our business?
To some entrepreneurs, social media marketing is the “next big thing,”.
This is a powerful way for businesses of all sizes to reach prospects and customers.
Alot of people both young and old visit Facebook daily. As a matter of fact, Facebook is the largest social media platform with 1.5billion visitors on a daily basis. The next big platform is YouTube, with 1.4billion daily visitors.
Your customers are already interacting with brands through social media, and if you’re not speaking directly to them through these platforms, you’re missing out!
Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving sales.

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.

Here are some questions to ask when defining your social media marketing goals:

What are you hoping to achieve through social media marketing?Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to them through these platforms?

Please note that your business type should inform and drive your social media marketing strategy.

How would social media help your business?

1. It would improve your brand exposure.

There are millions of people on social media every day. Most people see the platform as a place of relaxation. This is when they read news and get to know what’s trending. It’s the best way to put your brand/products in their eyes.

2. It would open opportunities to convert.

Every post your throw on any social media platform create opportunity to interact with your customers. The good contents get quicker acceptance and shares. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.

3. It would increase Customer Insights.

Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave. This would give an insight to what kind of posts to share on these platforms.
For instance, I recently shared some of my photography jobs on Facebook and I noticed that the kids and mothers shoots got the highest likes, as a matter of fact I got a lot of conversions. What this told me is that women and children’s photography sells more than any other genre. I might be wrong though. I also observed that 80% of the clicks came from women. That’s an insight… This brings me to another topic I would love to share with you next time – Generating insight and what to do with the information/data.

See you next time…

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Grow Your Business

by Mariam Adeyemi

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