The brand you build around yourself is the single most important way to stand out in your sphere of influence.
Your personal brand is how people see you. It is the impression you create in the minds of people. Personal brands are not for entrepreneurs alone, it’s a secret that makes you stand out in your profession. A strong personal brand will impact your ability to get the right jobs, promotions, and increase your ability to attract quality people around you.
You must be clear as to what you want people to associate your name with? What subject matter are you perceived an expert? A strong personal brand can yield tremendous ROI whether you are working with an organization or managing one. People like Steve Job, John Bate, Aliko Dangote, Oprah Winfrey etc have built up authentic and powerful brands and it would be difficult to kill such brands.
According to Neilson Consumer Survey, only 33% of buyers trust messages from a brand, while 90% trust messages from an individual they know. That means you have a better chance of winning people’s trust if you bond with them first as a human being and encourage your employees to do same.
Your personal brand is strengthened or weakened by your connection to other brands. This simply tells alot about you.
Who are your friends? What kind of discussions do you partake in? Where do you hang out? All these describe you more than you can imagine. It forms people’s perception about who you are. Associate your self with people who will elevate your personal brand. Celebrities today sell their brand, that’s what multinationals pay for as “Brand Ambassadors”. They work hard to achieve that.
Your Brand should reflect the person you are and the person you try to be, so try to keep things simple. Too many distractions pull attention away from your true identity. Maintain a more plain but strong presence, and people will recognise and respect you more.
By and large, your personal brand is an extension of who you are. Protect it!